S17 Skincare
BRANDDESIGN2025
The Brief
S17 needed a brand identity that felt premium without being pretentious — something that could sit on a shelf next to established names and hold its own.
The Approach
We built the brand from typography and texture. A refined wordmark, a muted earth-tone palette, and packaging design that feels considered at every touchpoint. The identity system scales from labels to digital with consistency.
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