01 / 09BRAND · NAMING
A new name and identity built to work everywhere
Mallow needed more than a visual refresh. The identity had to help families understand the centres, carry practical information clearly and remain recognisable across a website, printed touchpoints and future wayfinding.
The current website is live. Signage and product applications remain approval-stage or concept work.
I built the project from the name outward: a controlled logo family, warm palette, functional marks and a direct verbal rhythm. The digital system then turned that identity into a family decision journey rather than a decorative brand site.
The active system now connects a controlled brand book with the current website build and supplier-facing application direction. Physical signage and welcome-pack concepts stay clearly separated from completed production work.
The name needed to feel warm in conversation and stay useful on a screen, a sign and across future centres. The identity system gives Mallow one recognisable voice without forcing every touchpoint into the same layout.
The current build balances atmosphere with the details parents actually need: centre locations, programme inclusions, fees, safety, enrolment and what a normal day feels like. The brand earns its warmth by making those decisions easier.
Roadside signage uses the same lockup, flower and restrained palette, but with a different priority: the name and contact details have to read quickly from a distance. The work shown is an approval sequence, not a fabricated result.
Naming, Identity system, Brand book, Website design & build, Signage direction, Application concepts
Figma, Illustrator, Next.js, TypeScript, Tailwind CSS
I led the naming, identity and website design and build. Existing centre photography appears only within website captures. Signage and product applications shown here remain approval-stage or concept work, not installed or manufactured outcomes.
