Direction
I designed and built a paper-like gallery with a focused index, warm neutral field, crop-mark details and brick-red punctuation. The system is serious about the work without becoming precious about how it is presented.
02 / 09WEB · ART DIRECTION
MIDA
A quiet digital home for a hand-drawn collective
MIDA brings together hand-drawn ink-and-marker work, custom surfboards and the tunes around them. Its first digital home needed enough character to feel authored, but enough restraint to let the collective's work remain the loudest thing on the page.
MIDA is a collective; selected artwork is presented under the collective name and remains © MIDA.
- Year
- 2026
- Context
- Independent collective · Live v1
- Disciplines
- WEB, ART DIRECTION, COLLECTIVE
- Deliverables
- Digital art direction, Website design & build, Gallery system, Responsive interaction
Result
A live first version that gives the collective a clear home and a framework for a wider MIDA world. Surfboard and sound documentation remain future additions rather than invented portfolio material.
The work comes first
The interface stays deliberately quiet. Scale, spacing and a warm paper surface make the line, colour and imperfections of each piece feel intentional without styling over them.
A wider collective, honestly shown
Surfboards and MIDA Tunes are part of the collective's direction, but authorised web-ready documentation is not yet in this case study. The page leaves room for that work instead of filling the gap with placeholders or borrowed imagery.
Project details
Deliverables
Digital art direction, Website design & build, Gallery system, Responsive interaction
Tools
Next.js, TypeScript, Tailwind CSS, Framer Motion
Credits
MIDA is a collective. I led its digital design and build; the artwork and board practice are presented under the collective name rather than individual authorship. Selected work © MIDA; do not reproduce.